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Download New Releases Public Opinion Book

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BySlavko Splichal

Public Opinion

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23

“A good book has no ending.” -R.D. Cumming

Synopsis

A survey of the historical roots, theoretical foundations and normative claims of 20th-century conceptualizations of public opinion. It examines research strategies such as polling, the |spiral of silence| model, and the role of the media in the formation and expression of public opinion.

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