Read and Download Sports Marketing Online Book
ByMelissa Jane Johnson Morgan,Jane Summers
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14“You are today who you’ll be in five years except for the people you meet and the books you read.” –Charlie “Tremendous” Jones
Synopsis
Sports Marketing provides an innovative approach to the study of marketing issues in a sport context. The book addresses sports marketing from a strategic perspective and explores both the 'marketing of sport' and 'marketing using sport'. Importantly, Sports Marketing also includes commentary on the social aspects of sport that is increasingly relevant for those dealing with public entities and funding bodies.
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