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ByGeorge R. Milne,Mark A. McDonald

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Outside of a dog, a book is man's best friend. Inside of a dog it's too dark to read.

Synopsis

Sport Marketing:Managing the Exchange Process presents cutting edge conceptual and empirical approaches for managers to manage relationships with consumers. The central theme of the book is the sport marketing exchange, because this process is fundamental to marketing and can be used to highlight the challenges and opportunities faced by the sport marketer. The authors challenge students, researchers, and managers in sport marketing to embrace current marketing tools that are being employed by marketers in other industry sectors. Several recent marketing techniques are discussed and illustrated within the sport context.

Healthy Snack for Your Snacking Time

In this modern world where everything is getting faster and busier, health is one thing that often forgotten by the people. They often trapped in unhealthy lifestyle that can endanger their health like having unhealthy food like instant food or fast food for the meal. It is unhealthy because it contains high cholesterol and saturated fat. This can cause health problem and for the worst condition, cancer will be on the top of the list. People who are having very high level of daily activity are often too busy to prepare themselves a nice and healthy meal. They just simply do not have much time to cook and prepare food for themselves. Because of this, they often eat outside on the restaurant where the nutrition is cannot be fully controlled by themselves. For busy people, they often love to eat snacks during the work because sometime they are just do not have much time for them to make their own snack and only eating chips and cookies that is not too healthy if it consumed every...

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